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If you’ve met a troublesome toddler, you know just how much they’d love to take a crayon to just about anything of value and scribble all over it.
Walls, couches, their parents… of course, clothing is no exception.
Hanna Andersson has decided to do things a bit differently — designing a new line of clothing meant to be colored all over.
The posh children’s fashion brand has partnered with Crayola to curate a first-ever, Color-In pajamas collection that lets kids bring their imagination to bedtime. Each sleep set comes with a pack of permanent, non-toxic Crayola Fabric Markers so these creations stay vibrant and bright wash-after-wash.
But this collection isn’t just for little ones. Both kids and adults can shop from the brand-new “Box of Crayons” silhouettes, so each member of the family can express their true hue from the iconic brand’s most popular colors. There are even styles for babies, dogs, and of course, some creative, sensory-friendly long johns for budding artists as they head back to school.
These color-popping matching sets are perfect for year-round wear, but with Halloween just a few months away, you could have your next costume all ready to go, and there shouldn’t be any issue spotting each other while tricker-treating. Or, perhaps, you’ll decide to save them for the Christmas card.
To learn more about the vision behind the trailblazing new pajama collection, The Post spoke exclusively with Hanna Andersson’s Chief Product Officer, Kara Carter.
Jump below, to find the full interview with Carter and browse some of the exciting Crayola collection styles from the Hanna Andersson store.
Ideal for warm summer nights — the classic Color-in set features a slip-on tee shirt and mid-thigh shorts with an encased elastic waistband for extra room to grow. This breathable set comes with a 10-pack of Crayola Fabric Markers and is available in sizes 4 through 12.
Fall is ahead, and we’re all looking forward to wrapping ourselves up in a pair of Long Johns. This Color-In matching set offers slim-fitting long-sleeve with foldable cuffs, and full-length pants that are sure to keep little ones cozy all night long.
Maybe you’re hunting for an iconic look to snap some family picture or perhaps, the perfect Halloween costume. These classic Crayola Long Johns have all the details of the original beloved crayons and are available in three shades: macaroni and cheese, sky blue, and cotton candy.
The best things come in the smallest packages — including the Baby Crayola Crayon 2-Way Zip Sleeper, which is designed with a handy dual zipper for easier changes and sensory-friendly scratch-free seams that lay flat on the skin.
Parents can tap into their inner child and dress to match the whole family with the full-sized version of the Crayola classic. Two sets are available in brick red and midnight blue.
Pups are a part of the family, and Hanna Andersson hasn’t forgotten that. Reviewers say that Hanna dog pajamas retain their color for years and are as comfortable as they come. This pair is in the bright Goldenrod color and features an easy pull-over style to stay in place, even if your pup gets the zoomies.
Exclusive interview with Kara Carter, Hanna Andersson’s CPO:
“Crayola brings the colors, we bring the comfort!” exclaimed Carter.
This Color-In collection marks the first time Hanna Andersson has collaborated with Crayola.
It’s not often that you find a children’s apparel company teaming up with an art supply store, but the two brands share plenty of values when it comes to fostering creativity and empowering children.
“Crayola encourages kids to think outside the box, and we wanted to bring that same playful spirit to bedtime with PJs that are as fun to wear as they are to create,” she elaborated.
Carter also emphasized the importance of “letting kids be kids,” and added that she likes to think of this new collection as a canvas for your kid’s imagination.
“The Color-In Pajamas feature outlines of beloved Hanna characters alongside classic crayon graphics, allowing little artists to create wearable works of art,” she explained.
Since each set comes with ten different colorful fabric markets, kids can make their pajamas one-of-a-kind. The options are endless, and the final product is something they can be proud of — or if they’re not finished — they can keep drawing on it, time and time again.
The material also matters. Staying true to Hanna Andersson’s values, the Crayola Collection is made from 100% organic cotton rib knit, which is known to be softer and stronger than typical cotton.
“For over 40 years, we’ve been crafting clothing that kids love to wear and parents trust to last. Created with organic and harm-free materials, our commitment to quality is stitched into every pair of pajamas we make, said Anderson. “Hannas look great and feel even better.”
But, the Crayola collection is not just beautiful, and comfortable.
Hanna Andersson and Crayola created something that teaches children that art isn’t always about the result — it’s about the experience.
Hunting for a headline-worthy haul? Keep shopping with Post Wanted.
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.
